Magenta Triangle

Case Study 1: Marketing function setup for RedCompass

RC-EBAday-team-and-stand
redcompass-folder
redcompass-website

The project:

RedCompass is an expert payments consultancy, who help financial institutions to address technology, regulatory and operational change. The company hadn’t done any formal marketing activities, but had grown through recommendation, with strong client relationships and revenue growth. But they had reached a stage where they needed to refine their proposition, proactively market their services and scale
up their business.

What we did:

  • Working closely with the Leadership Team, we embarked on a 10-day discovery and planning project to benchmark existing messaging, stakeholder and market profile, map the desired positioning and develop a marketing strategy that supported the core business objectives.

  • We refreshed the brand image and market messaging to help create better consistency, clarity and positioning. We then produced a multi-tiered range of materials, including company-level, divisional and product brochureware, case studies, revised social media profiles and a new website.

  • We ran the first few marketing campaigns for RedCompass, including client communications and a major event campaign. We worked closely with Senior Leadership to help direct thought leadership articles and developed an Account-Based Marketing campaign for leading Asian clients. Alongside these campaigns, we helped to implement market automation and analytics tools to capture and measure ongoing engagement metrics.

  • We also established operational marketing practices and close alignment between sales and marketing processes, to ensure that the newly recruited marketing team were equipped with the right tools to continue building RedCompass’ market presence.

What happened next:

The business development team now have a suite of over 20 pieces of collateral which they can use to create a flow of highly relevant information to clients and prospects, tailored to the needs of each point in the buying journey.

The inhouse marketing and business development teams have a range of processes, tools and templates which they can pull on to continue building the sales pipeline and market outreach.

RedCompass now has a much stronger market presence, substantially increased social media engagement and have initiated discussions and live projects with a number of strategically important clients, including Tier 1 banks. The ABM campaign led to new engagements in Europe and an invitation to investigate more involvement in Asia.

What the client said:

“Helen and her team were incredible. They took us from almost no presence and limited assets, on a journey to develop a marketing strategy that worked on industry, conference and client levels. She was key in developing the assets (website, blogs, printed materials) that supported and led these initiatives. None of it would have happened without her. Her payments knowledge, patience and work ethic was a form of alchemy... and when we moved to needing an inhouse full time marketing manager she helped define that role, recruit and hand over.”

Tom Hewson, Senior Partner, RedCompass

Green Triangle

Case Study 1: Marketing function setup for RedCompass

RC-EBAday-team-and-stand

The project:

RedCompass is an expert payments consultancy, who help financial institutions to address technology, regulatory and operational change. The company hadn’t done any formal marketing activities, but had grown through recommendation, with strong client relationships and revenue growth. But they had reached a stage where they needed to refine their proposition, proactively market their services and scale
up their business.
redcompass-folder

What we did:

  • Working closely with the Leadership Team, we embarked on a 10-day discovery and planning project to benchmark existing messaging, stakeholder and market profile, map the desired positioning and develop a marketing strategy that supported the core business objectives.

  • We refreshed the brand image and market messaging to help create better consistency, clarity and positioning. We then produced a multi-tiered range of materials, including company-level, divisional and product brochureware, case studies, revised social media profiles and a new website.

  • We ran the first few marketing campaigns for RedCompass, including client communications and a major event campaign. We worked closely with Senior Leadership to help direct thought leadership articles and developed an Account-Based Marketing campaign for leading Asian clients. Alongside these campaigns, we helped to implement market automation and analytics tools to capture and measure ongoing engagement metrics.

  • We also established operational marketing practices and close alignment between sales and marketing processes, to ensure that the newly recruited marketing team were equipped with the right tools to continue building RedCompass’ market presence.

redcompass-website

What happened next:

The business development team now have a suite of over 20 pieces of collateral which they can use to create a flow of highly relevant information to clients and prospects, tailored to the needs of each point in the buying journey.

The inhouse marketing and business development teams have a range of processes, tools and templates which they can pull on to continue building the sales pipeline and market outreach.

RedCompass now has a much stronger market presence, substantially increased social media engagement and have initiated discussions and live projects with a number of strategically important clients, including Tier 1 banks. The ABM campaign led to new engagements in Europe and an invitation to investigate more involvement in Asia.

What the client said:

“Helen and her team were incredible. They took us from almost no presence and limited assets, on a journey to develop a marketing strategy that worked on industry, conference and client levels. She was key in developing the assets (website, blogs, printed materials) that supported and led these initiatives. None of it would have happened without her. Her payments knowledge, patience and work ethic was a form of alchemy... and when we moved to needing an inhouse full time marketing manager she helped define that role, recruit and hand over.”

Tom Hewson, Senior Partner, RedCompass