Here’s a few of our insights and musings on some key topics.

Green Triangle
Change communications challenges 2020

Challenging Change Communications

16th September 2020

The words “unprecedented”, “challenging” and “uncertain” are probably among the most used words of 2020. But those words are now, more and more, being coupled with the phrase “difficult decisions to make”. Whether your business has seen a downturn, or been boosted by the pandemic, what’s certain for the vast majority of businesses is that…

marketing strategy

Is marketing having an existential crisis? 5 tips for marketing during challenging times.

20th August 2020

Revenue may be down, your sales team are scrambling, you’re having to make tough decisions about how to stay afloat. Clients have battened down the hatches – what does this mean for your marketing efforts? Do you stop marketing your business? Keep to the bare minimum, or go full-throttle in an attempt to boost revenue?…

PowerPoint presentations causing you brand pain?

27th July 2020

Marketers, how many of you spend way too much time cleaning up poor #presentations? Even when you provide a template, how many times do you see distorted logos, rambling content and off-brand images? Do these poorly produced presentations often end up in front of a client? Sometimes offering a simple checklist or quick reference document…

Missed Messages

15th February 2019

Are we trying to be so smart with our messaging that we miss the point? I recently came across three things in the space of one week that got me thinking about messaging. About how so many companies struggle to find the right voice and clarity in their marketing materials – sometimes from overthinking, but…

Can you handle the headlines?

9th January 2019

The importance of a media handling strategy Stepping in to the shoes of a journalist last month was an interesting experience in many ways. I’d been tasked with writing a specialist supplement for one of the industry trade magazines and, in the course of my research, I approached 10 companies (by email) to gain contributions…

Challenging Change Communications

16th September 2020

The words “unprecedented”, “challenging” and “uncertain” are probably among the most used words of 2020. But those words are now,…

Is marketing having an existential crisis? 5 tips for marketing during challenging times.

20th August 2020

Revenue may be down, your sales team are scrambling, you’re having to make tough decisions about how to stay afloat.…

PowerPoint presentations causing you brand pain?

27th July 2020

Marketers, how many of you spend way too much time cleaning up poor #presentations? Even when you provide a template,…

Missed Messages

15th February 2019

Are we trying to be so smart with our messaging that we miss the point? I recently came across three…

Can you handle the headlines?

9th January 2019

The importance of a media handling strategy Stepping in to the shoes of a journalist last month was an interesting…